Creative brand photoshoot

Louis Vuitton x Yayoi Kusama

This is a mood board describing a collaboration between Louis Vuitton and Yayoi Kusama. Louis Vuitton has been known for collaborating with many artists such as the recent relaunch of Louis Vuitton x Takashi Murakami. The design of the products is very colorful which led me to the idea of a possible collaboration brand photoshoot between Louis Vuitton and Yayoi Kusama, who is known for her bold and colorful artistry. Yayoi Kusama is diagnosed with consistent psychosis including hallucinations and fragmentations that makes her see objects as millions of different dots combined. This has one point almost made her lose her sanity and wanted to kill herself. However, as she grows older, being brought into the world of art, she founds an escape and creates mesmerizing art that showcases a unique world that only she sees. 

Therefore, I catered this mood board with the element of “dream core” which can be seen in the pictures of rabbits, holes, and webs. “Dream core” combines conventionally adored objects or creatures with strange and unpleasing elements which I think matches well with Yayoi Kusama’s childhood. The urge to escape can be showcased through the webs and holes. I put many pictures that relate to Alice in Wonderland because of the idea of “the rabbit hole”