Promotional Video

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The promotional video is designed to be a shorts that can be posted on social medias to promote “Naomi: In Fashion Exhibition” in the V and A museum. I used a quick, rhythmic background music to compliment the catwalk clips. The music was also used for a 2000s Victoria Secret Walk which makes it even more suitable. I chose to edit the clips in a quick, chopped, short manner to give it a trendy vibe. Instead of making the video high quality and perfected, I chose to make it “messy” because the targeted audience are the users of TikTok, instagram, or YouTube shorts, which now seeks for reliability and being more casual. To make it addictive and futuristic, I sometimes repeated the same clips of videos. However the clips of the videos will move in different motions (left to right then right to left) or be edited into collages. Although the whole exhibition was quite dark-themed, some of the shots I took looked quite saturated because of the lighting. To not switch in between color schemes and aesthetics, I will put a cool-toned filter on the more saturated clips.