SM Entertainment Launches SM Town World Tour in Honor of its 30th Year Anniversary

Seoul, Korea – December 2^nd , 2024

SM entertainment, a leading entertainment company, today announced the hosting dates of SM Town. SM Town is an annual concert launched to unite all artists under this agency to perform exclusive stages of collaboration. This year, in celebration of its 30^th year anniversary, SM entertainment reveals a world tour with all artists, showcasing in cities such as Los Angeles, Tokyo, Seoul, London, Mexico City, and much more. Being the first company in Korea to ever do this, SM entertainment once again acts as a pioneer in this industry, proclaiming its confidence and ability in global popularity. The premiere of the tour is scheduled on January 11^th and 12^th, 2025 in Seoul, Korea. 

Seoul Korea – January 11^th, 2025

SM Town’s first day performance in Seoul was held in Gocheok Sky Dome, with more than twenty thousand people in the audience seats. The concert was five hours long with no intermission. Each artists performed three to four of their representational songs while also doing cover stages. Newly debuted artists often covered the older artists from the 90s, giving the audience a sense of nostalgia. Many stage collaborations, cross overing different groups were also presented. This year, SM entertainment decided to reveal 25 undisclosed male trainees on the stage. Trainees in SM entertainment is known as SM rookies. Though having a possibility that rookies don’t end up debuting, many K-pop enthusiasts enjoy the anticipation of pre-debut-stanning, following a potential idols whole journey. However, SM rookies are usually announced through online videos such as singing or dancing covers, followed with their basic profiles such as name and age. SM Town 2025, SM entertainment experimented with announcing 25 unveiled male trainees, performing two cover songs. Both songs, Lucifer and Growl, are classic songs that made a huge hit in Korean pop history. These two performances were not proclaimed beforehand. Even after the concert, some trainees’ names and information are still not yet shared, leaving the public in surprise and awe. 

The phrase describes SM entertainment’s position in the history of K-pop. Building a “pink blood” which is generations and generations of idols and fans that adore the production of SM entertainment. Pink is the representational color of the agency. SM entertainment places itself as not only an entertainment company, but a culture that has grown with the vast public. SM entertainment is built within so many of the publics’ lives. In the brand film, played in between performances, it dived into the lives that are influenced by SM entertainment. Students in school listening to their artists’ songs while writing homework, athletes running along with the beats of their artists’ songs, soon-to-be mothers playing their songs to the baby inside her belly. Though these clips seem cliché, they are reminiscent to each person in the audience seat. The audience that came are not only from a specific demographic, but from elders to youth, from roots to wings. 

SMTOWN 2025 concert holds special significance, featuring numerous popular idol groups, TVQX, Super Junior, Boa, EXO, Red Velvet, NCT, aespa, and much more. The company’s legacy includes leading artists in almost every K-pop history’s generation. London-based artists, Dear Alice, performed their debuted single “Ariana” during the show. Dear Alice is a United Kingdom based group under SM entertainment. On the other hand, SM entertainment’s first virtual solo artist, Naevis, also performed during the show. The whole concert showcased the agency’s ability in producing high-quality idols, but also SM entertainment’s drive to continue its legacy of being the pioneer in the industry through its abundance of artists. 

With the finish of the two-day premieres in Seoul, fans from all over the world are beyond excit ed for the SM Town 2025 world tour. To continue the pink blood journey, SM entertainment decides to bring its artists and trainees in a global sphere, starting its company off in a new stage along with the new year of 2025. 

ENDS

Notes to Editors:

Insert any technical/detailed information that is too boring for the main release. Provide an overview of your company and any other parties involved in the project. It’s also useful to include a link to company websites where possible.

Further information:

Please contact Tara Wang, Editor, LCC

Telephone: 000777000

Email: t.wang1220231@arts.ac.uk

High-resolution images available upon request. 

Annotations:

I chose to start the press release with a brief explanation of the concert so that the readers can have a general understanding of when, where, and why this concert is significant. I repeatedly put the name of the company and the number of the anniversary to point out that these are the most important factors. Then I went in more details in the later paragraphs. I wanted to move into a new paragraph more smoothly, so I added a quote which not only resembles the concert but also connects with the later paragraphs: why the meaning of the concert is beyond just a regular concert, but also representing a culture and a future. To further explain the quote, I listed some foreign groups, virtual artists, and future potential artists’ stages to give proof. I chose the font Times New Romans as it is more formal.