Please go to this exhibition when you’re around London. The Naomi :In Fashion exhibition hosted in the v and a museum, celebrating Naomi Campwell’s 40th year of model career is now running until April 6th 2025
If you don’t know who Naomi Campbell is, she is literally the blueprint of runways. She’s a supermodel, an actress, a fashion icon, and a cultural movement.
Expect exclusive contents, rare photographs, and unforgettable catwalk memories. The exhibition features over thousands of haute coutures from Alexander McQueen, dolce gabbana, Chanel, and so much more.
My personal favorite was definitely the little t stage for you and your friends to also do a little runway show under the guidance of Naomi Campbell.
Being a fashion enthusiast myself, I had to go and visit. Tag a fashion lover who needs to see this.
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The social media voiceover is inspired by “a day in my life”, exhibition recommendations, and museum promotion videos on tiktok. Most of them are spoken in a casual tone so in my dialogue I also added words like “literally” so it doesn’t sound like written language. Since on tiktok, everyone’s attention span is not that long, I tried to put in the major information at the start. I added “being a fashion enthusiast myself” to show credibility and that the audience would be more likely to be influenced, and I added “tag a fashion lover” so there could be more interaction.
The promotional video is designed to be a shorts that can be posted on social medias to promote “Naomi: In Fashion Exhibition” in the V and A museum. I used a quick, rhythmic background music to compliment the catwalk clips. The music was also used for a 2000s Victoria Secret Walk which makes it even more suitable. I chose to edit the clips in a quick, chopped, short manner to give it a trendy vibe. Instead of making the video high quality and perfected, I chose to make it “messy” because the targeted audience are the users of TikTok, instagram, or YouTube shorts, which now seeks for reliability and being more casual. To make it addictive and futuristic, I sometimes repeated the same clips of videos. However the clips of the videos will move in different motions (left to right then right to left) or be edited into collages. Although the whole exhibition was quite dark-themed, some of the shots I took looked quite saturated because of the lighting. To not switch in between color schemes and aesthetics, I will put a cool-toned filter on the more saturated clips.
This is a mood board describing a collaboration between Louis Vuitton and Yayoi Kusama. Louis Vuitton has been known for collaborating with many artists such as the recent relaunch of Louis Vuitton x Takashi Murakami. The design of the products is very colorful which led me to the idea of a possible collaboration brand photoshoot between Louis Vuitton and Yayoi Kusama, who is known for her bold and colorful artistry. Yayoi Kusama is diagnosed with consistent psychosis including hallucinations and fragmentations that makes her see objects as millions of different dots combined. This has one point almost made her lose her sanity and wanted to kill herself. However, as she grows older, being brought into the world of art, she founds an escape and creates mesmerizing art that showcases a unique world that only she sees.
Therefore, I catered this mood board with the element of “dream core” which can be seen in the pictures of rabbits, holes, and webs. “Dream core” combines conventionally adored objects or creatures with strange and unpleasing elements which I think matches well with Yayoi Kusama’s childhood. The urge to escape can be showcased through the webs and holes. I put many pictures that relate to Alice in Wonderland because of the idea of “the rabbit hole”
SM entertainment, a leading entertainment company, today announced the hosting dates of SM Town. SM Town is an annual concert launched to unite all artists under this agency to perform exclusive stages of collaboration. This year, in celebration of its 30th year anniversary, SM entertainment reveals a world tour with all artists, showcasing in cities such as Los Angeles, Tokyo, Seoul, London, Mexico City, and much more. Being the first company in Korea to ever do this, SM entertainment once again acts as a pioneer in this industry, proclaiming its confidence and ability in global popularity. The premiere of the tour is scheduled on January 11th and 12th, 2025 in Seoul, Korea.
Seoul Korea – January 11th, 2025
SM Town’s first day performance in Seoul was held in Gocheok Sky Dome, with more than twenty thousand people in the audience seats. The concert was five hours long with no intermission. Each artists performed three to four of their representational songs while also doing cover stages. Newly debuted artists often covered the older artists from the 90s, giving the audience a sense of nostalgia. Many stage collaborations, cross overing different groups were also presented. This year, SM entertainment decided to reveal 25 undisclosed male trainees on the stage. Trainees in SM entertainment is known as SM rookies. Though having a possibility that rookies don’t end up debuting, many K-pop enthusiasts enjoy the anticipation of pre-debut-stanning, following a potential idols whole journey. However, SM rookies are usually announced through online videos such as singing or dancing covers, followed with their basic profiles such as name and age. SM Town 2025, SM entertainment experimented with announcing 25 unveiled male trainees, performing two cover songs. Both songs, Lucifer and Growl, are classic songs that made a huge hit in Korean pop history. These two performances were not proclaimed beforehand. Even after the concert, some trainees’ names and information are still not yet shared, leaving the public in surprise and awe.
“SMTOWN: The Culture, The Future” – SM Entertainment
The phrase describes SM entertainment’s position in the history of K-pop. Building a “pink blood” which is generations and generations of idols and fans that adore the production of SM entertainment. Pink is the representational color of the agency. SM entertainment places itself as not only an entertainment company, but a culture that has grown with the vast public. SM entertainment is built within so many of the publics’ lives. In the brand film, played in between performances, it dived into the lives that are influenced by SM entertainment. Students in school listening to their artists’ songs while writing homework, athletes running along with the beats of their artists’ songs, soon-to-be mothers playing their songs to the baby inside her belly. Though these clips seem cliché, they are reminiscent to each person in the audience seat. The audience that came are not only from a specific demographic, but from elders to youth, from roots to wings.
SMTOWN 2025 concert holds special significance, featuring numerous popular idol groups, TVQX, Super Junior, Boa, EXO, Red Velvet, NCT, aespa, and much more. The company’s legacy includes leading artists in almost every K-pop history’s generation. London-based artists, Dear Alice, performed their debuted single “Ariana” during the show. Dear Alice is a United Kingdom based group under SM entertainment. On the other hand, SM entertainment’s first virtual solo artist, Naevis, also performed during the show. The whole concert showcased the agency’s ability in producing high-quality idols, but also SM entertainment’s drive to continue its legacy of being the pioneer in the industry through its abundance of artists.
With the finish of the two-day premieres in Seoul, fans from all over the world are beyond excit ed for the SM Town 2025 world tour. To continue the pink blood journey, SM entertainment decides to bring its artists and trainees in a global sphere, starting its company off in a new stage along with the new year of 2025.
ENDS
Notes to Editors:
Insert any technical/detailed information that is too boring for the main release. Provide an overview of your company and any other parties involved in the project. It’s also useful to include a link to company websites where possible.
Further information:
Please contact Tara Wang, Editor, LCC
Telephone: 000777000
Email: t.wang1220231@arts.ac.uk
High-resolution images available upon request.
Annotations:
I chose to start the press release with a brief explanation of the concert so that the readers can have a general understanding of when, where, and why this concert is significant. I repeatedly put the name of the company and the number of the anniversary to point out that these are the most important factors. Then I went in more details in the later paragraphs. I wanted to move into a new paragraph more smoothly, so I added a quote which not only resembles the concert but also connects with the later paragraphs: why the meaning of the concert is beyond just a regular concert, but also representing a culture and a future. To further explain the quote, I listed some foreign groups, virtual artists, and future potential artists’ stages to give proof. I chose the font Times New Romans as it is more formal.
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